A take a look at the media worth & visibility manufacturers earned in the course of the first half of the 2025 Components 1 season
The primary half of the 2025 F1 season wasn’t nearly dramatic on-track battles — it was a record-setting interval for sponsorship worth and model engagement. With a shift towards cultural moments, inventive activations, and social-first methods, Components 1 continues to set the tempo in international sports activities advertising.
$665M in Sponsor Media Worth – Pushed by Social and Cultural Moments
From March to June, manufacturers partnering with Components 1 generated $665M in Sponsor Media Worth throughout broadcast and social platforms. Social media drove 63% of complete worth — $417M — fueled by extremely shareable content material and event-specific activations.
TikTok delivered the strongest efficiency per submit ($45.2K), greater than triple Instagram’s $15.2K and 5 occasions YouTube’s $9.1K. Race weekends persistently produced engagement spikes, however the standout was Could 4 — the day of the LEGO automobile activation on the Miami GP — which delivered $14M in a single day throughout social platforms.
