DOES YOUR SPONSORSHIP VALUATION PROVIDER GIVE YOU ASSET-LEVEL DATA?
At Relo Metrics, we provide you with detailed valuation knowledge for each single asset in social posts, broadcast frames, in venue sections, and extra. Which means we aren’t simply valuing a whole publish or providing you with the overall worth for one explicit associate or placement like others within the house. We break issues down in a granular approach that’s simple to know so you possibly can see the complete image of your sponsorship efficiency. Throughout all channels (broadcast, social & extra) Relo ties knowledge again to the sponsor-placement degree which is paramount to precisely monitoring the worth of your sponsorships.
What precisely will we imply by that?
Take a look at the granular degree of element you get any time a sponsor/placement combo associate is seen inside a social media publish (each your owned and earned accounts!). If a associate is proven greater than as soon as in a publish, we break it down and present the worth that bought from every asset as properly:
How will we do it?
At Relo, we personal our personal pc imaginative and prescient (CV) know-how, which signifies that we’re capable of provide you with extra correct and granular knowledge. We’ve got created 3 totally different detection fashions to assist us monitor brand placements
- Placement Detection Mannequin: chargeable for figuring out placements that we have now predetermined as standardized placements
- Emblem Detection Mannequin: used to find out if a brand is current on display screen
- Sponsor Recognition Mannequin: classifies every brand that will get detected and says what model it’s by chance
Extra particularly, our CV fashions present extremely detailed sponsorship knowledge, enabling you to trace and worth belongings on the placement degree. Our pc imaginative and prescient fashions analyze every placement and sponsor mixture throughout broadcast, social media, and different platforms, providing exact metrics that enable you make knowledgeable selections. As a substitute of simply reporting complete values for posts or companions, we delve into the specifics to uncover potential hidden worth. This strategy permits for a deeper understanding of how every ingredient contributes to general sponsorship effectiveness, revealing insights which may in any other case go unnoticed.
RELO METRICS COMPUTER VISION: LOGO DETECTION
RELO METRICS COMPUTUER VISION: PLACEMENT IDENTIFICATION
Why is that this vital?
Having asset-level knowledge throughout all channels ought to actually be a non-negotiable and one thing each sponsorship valuation supplier offers you. With out it, you wouldn’t have the ability to:
- Make correct optimizations to inventive: in the event you solely know the way an asset as an entire carried out and never every particular person sponsor, how would you realize if one sponsor’s inventive was inflicting one associate to not carry out in addition to you anticipated?
- Correctly report worth – giving the worth of a social publish as an entire, for instance, provides no perception into the worth one explicit associate acquired through social and can actually inflate the values they assume they acquired through a partnership
