Relo Metrics’ 2024 report showcases how strategic placements—from house plate to hockey boards to jersey patches—delivered billions in sponsor worth throughout broadcast and social.
MLB’s Residence Plate Signage Reigns Supreme
In 2024, one placement delivered unmatched visibility and worth: Residence Plate Signage within the MLB. With 2,430 video games and fixed broadcast publicity from premium digital camera angles, this asset generated $1.9 billion in sponsor media worth.
Its consistency, frequency, and outstanding location make it the gold commonplace for manufacturers seeking to maximize publicity on linear TV.
The NHL’s Digitally Enhanced Dasherboards (DEDs) confirmed how innovation can amplify worth. These placements accounted for 40% of the league’s complete broadcast SMV and delivered the very best worth per publicity amongst all rotational belongings.
Key efficiency drivers:
- Customizable animations and artistic codecs
- Prime positioning in high-action zones
- Excessive share of voice throughout gameplay with out disrupting move
Click on right here to unlock the complete copy of the 2024 US Sports activities Scoreboard Perception Report
Jersey Patches Dominate on Social
On social platforms, jersey patches—particularly within the NBA and WNBA—led the cost. These placements appeared in additional posts than some other asset and averaged $1,165 in SMV per submit.
Their proximity to athletes, mixed with the quantity of participant content material shared throughout channels, made jersey patches particularly efficient in:
- Driving model recall
- Rising shareability
- Reinforcing sponsor-player affiliation
Further Insights
- Sideline personnel branding within the NFL, regardless of restrictions, cracked the highest 10 placements.
- Animated belongings on digital boards yielded increased inventive worth than static logos.
- Social media favored player-focused placements like jersey patches and branded content material.
