Relo Metrics’ 2024 U.S. Sports activities Scoreboard reveals $11B in sponsor media worth throughout main U.S. leagues—marking a pivotal yr within the evolution of sports activities sponsorship, the place broadcast power met a rising digital tide.
A File Breaking Yr for Sponsorship Worth
In 2024, sports activities sponsorship within the U.S. underwent a dramatic evolution. Throughout the NFL, NBA, WNBA, MLB, MLS, and NHL, Relo Metrics tracked an unprecedented $11 billion in Sponsor Media Worth (SMV). Broadcast nonetheless led the best way, however digital channels considerably elevated their share.
Regardless of linear TV’s continued power—particularly in leagues just like the NFL and MLB—audiences are quickly diversifying. Greater than 975 manufacturers earned over $1 million in SMV, underscoring the dimensions of alternative and competitors throughout channels.
