Relo Metrics’ 2024 U.S. Sports activities Scoreboard had revealed a brand new frontier in sponsorship worth—one the place athletes aren’t simply the face of campaigns, however the engine behind them.
TikTok Is Altering The Recreation
TikTok delivered extra worth per put up than another platform in 2024. Although it made up a smaller portion of whole quantity, its influence was outsized throughout all leagues. It accounted for 16% of the NFL’s whole social worth, 11% of NHL’s, and 10% of WNBA’s social SMV. The NBA noticed over $7K in common SMV per TikTok put up.
The platform’s success was fueled by short-form, behind-the-scenes, and personality-driven content material that followers crave. TikTok turned the house for:
- Mic’d-up moments
- Locker room celebrations
- Unfiltered, genuine highlights
