Manchester United have fallen to their lowest place within the Deloitte Soccer Cash League, with Liverpool the highest-earning English membership for the primary time.
The Pink Devils had been as soon as thought to be the blueprint for business success in soccer and have topped the Cash League in 10 of its 29 editions, most lately in 2017.
Nonetheless, United are down in eighth within the 2026 desk, partially as a consequence of broadcast income dropping from €258m [£216.72m] to €206m [£172.9m] due to their absence from the Champions League in 2024-25.
The membership are set to generate even much less matchday income within the present season as a consequence of their whole absence from European competitors, and their failure to go previous the primary hurdle in both home cup means they may play solely 20 aggressive fixtures at Previous Trafford in 2025-26.
“The golf equipment with the most important soccer membership manufacturers and place out there have a possibility to broaden their attain and provide extra to followers on a matchday, provide extra to followers on a non-matchday, and turn into a extra 365-days-a-year contact level,” mentioned Tim Bridge, the Sports activities Enterprise Group Chief at Deloitte. “United are in all probability solely simply beginning that journey now, due to the reported stadium growth.
“For those who went again 10 or 15 years, and also you checked out Manchester United’s matchday income it was the business chief. For those who checked out their capability to generate business income, it was the benchmark by which all people then went to market and set their technique. I do not assume that is still the case.
“The chance stays for Manchester United. They’re arguably nonetheless the most important world soccer membership model, and due to this fact they’ve the chance to maximise that in a approach that’s solely doable for a choose few.
“However to try this requires fit-for-purpose amenities. Because the business evolves, golf equipment ought to ask themselves whether or not there’s a must rethink how they interact with followers and the way that relationship works. With reviews of the brand new stadium, it’s clear they’ve began to do a few of that, so it is very clear they’re considering in that approach. Their timing of creating that change is behind Actual Madrid and Barcelona, however the alternative stays.”
United are the fourth-placed English membership within the 2026 Cash League behind Liverpool, Manchester Metropolis and Arsenal, with Actual Madrid prime as they grew to become the primary group to file income over €1bn – €1.161bn or £975.2m.
Liverpool sit fifth after their return to the Champions League in 2024-25 and a seven per cent improve in business income from non-matchday occasions at Anfield.
It’s the first time there has not been an English group within the Cash League prime 4, with Actual, Barcelona, Bayern Munich and Paris Saint-Germain all benefiting from going deep within the newly expanded Champions League and the expanded FIFA Membership World Cup in the summertime.
Deloitte mentioned that the Membership World Cup had resulted in a 17 per cent common uplift in broadcast revenues for the ten Cash League golf equipment who had been concerned.
Premier League groups could count on to fare higher typically within the 2027 Cash League, which would be the first to mirror the brand new broadcast deal which runs to 2029, however Bridge mentioned the best-performing golf equipment would proceed to be those that match on-field success with diversification off it.
“The trick to staying [in the top five] is sustaining each of these. It was you solely needed to preserve considered one of them. Now, in 2026, we’re at a degree the place the very best income producing golf equipment are in all probability broader than soccer,” he mentioned.
Manchester Metropolis’s sixth place was their lowest for the reason that Covid-19-impacted season of 2019-20.
In all, 9 Premier League golf equipment made it into the highest 20 of the Cash League, with Tottenham [ninth], Chelsea [10th], Aston Villa [14th], Newcastle [17th] and West Ham [20th].
High-ranked ladies’s soccer golf equipment generate over €150m for first time
For a fourth 12 months, the Deloitte Soccer Cash League profiles 15 of the highest income producing ladies’s golf equipment globally. In one other record-breaking 12 months, these golf equipment reported common revenues in extra of €10m [£8.4m] for the primary time, with cumulative revenues of €158m [£132.72m], marking a rise of 35 per cent on final 12 months’s whole.
Arsenal Ladies tops the listing this 12 months, dethroning FC Barcelona Femenà for the primary time, with revenues of €25.6m [£21.5m], a rise of 43 per cent from the earlier season. Vital funding into fan information and activation helped garner attendances exceeding 35,000 on 5 separate events throughout the 2024/25 season.
Chelsea Ladies ranks in an in depth second [£21.3m] whereas producing the very best business income among the many prime 15 [£16m]. FC Barcelona Femenà [£18.5m] completes the highest three after one other profitable home season.
“Whereas progress has developed considerably in ladies’s soccer in recent times, the shift from the beginning up part to the established part requires constant time, funding, and energy to develop the foundations in the fitting method,” mentioned Jennifer Haskel, information and perception lead within the Deloitte Sports activities Enterprise Group.
“As additional milestones are hit, together with new and expanded competitions on the most important phases, business leaders should proceed to innovate, whereas additionally defending the desires and wishes of followers and gamers to foster a extra sustainable future for the sport.”
