As we put together for the 2025 wrap-up, let’s dig in on our prime favourite leads to our 2024 U.S. Sports activities Scoreboard – this one highlighting the surge in girls’s sports activities as one of many fastest-growing engines of sponsorship worth, due to landmark offers, social engagement, and first-mover model benefit.
Document Viewership and Income Sign a New Period
2024 marked a historic turning level for ladies’s sports activities. The WNBA secured a record-breaking $2.2B media rights take care of Disney, Amazon, and NBCU. Enlargement, elevated primetime visibility, and sold-out arenas turned the brand new norm.
The momentum wasn’t simply in broadcast. Sponsorship curiosity surged as extra manufacturers acknowledged the engagement, loyalty, and development potential of those audiences.
